Education
Virtual try-on uses AI image generation to show a shopper how a garment would look on their own body. The shopper uploads a photo. The AI replaces the clothing in the image with the merchant's product, preserving the shopper's face, pose, and body shape.
The technology behind it is a diffusion model — the same family that powers Midjourney and DALL-E, but tuned for garment accuracy rather than artistic generation. Rendered Fits uses Google's Gemini Flash Image API, hosted in London.
Cost to the merchant is a monthly subscription plus a small per-try-on variable cost. At 1K resolution, Rendered Fits' variable cost is roughly £0.055 per generation. A merchant on the Starter tier (£249/month, 1,000 try-ons) pays about £0.25 per try-on all-in.
It works best for full garments where fit and drape matter: tailoring, knitwear, occasionwear, outerwear. It is less suited to accessories, jewellery, and eyewear — AR overlay is better for those.
Honest limits: complex draping, highly reflective fabrics, and extreme poses can still challenge the model. The technology improves monthly. In 2026, the output is already photorealistic for most fashion categories.
AI image generation replaces the clothing in a shopper's photo with the merchant's product, preserving face, pose, and body shape.
£249–£5,000/month depending on tier, plus ~£0.055 per generation in variable costs.
Complex draping, reflective fabrics, and extreme poses can still challenge the model. Most standard fashion categories work well in 2026.