Research
A compiled set of virtual try-on statistics from public research, industry reports, and early merchant data. These figures are the ones most often cited by press, investors, and merchants evaluating the category.
Fashion e-commerce return rate: 25–30% (highest of any e-commerce category). Fit and size drive ~70% of returns. Source: industry benchmarks, Shopify data.
Virtual try-on return reduction: 20–30%. Source: Onix Systems research, merchant pilot data.
Conversion rate improvement with virtual try-on: 10–25% depending on category and AOV. Source: vendor-reported benchmarks, early Rendered Fits merchant data.
Cost per fashion return: £10–£65 per unit (shipping, inspection, restocking, potential landfill). Source: Drapers, BoF, merchant interviews.
Mobile share of fashion e-commerce traffic: 60–70%. Source: Shopify, Statista.
Virtual try-on generation time (2026): 4–20 seconds depending on model and resolution. Premium photorealistic output typically sits at 15–20 seconds. Source: vendor benchmarks.
25–30%, the highest of any e-commerce category. Fit and size drive roughly 70% of those returns.
20–30% on average, according to Onix Systems research and early merchant data.
£10–£65 per unit including shipping, inspection, restocking, and potential landfill for unsellable items.