Compact Keyword

Virtual Try-On for Outerwear & Coat Brands

Outerwear has the highest per-unit return cost in fashion. A £400 coat that does not fit is a £400 problem. Virtual try-on shows length, drape, and proportion on the shopper's body — the three things that drive outerwear returns.

Why outerwear and coats brands need virtual try-on

Fashion e-commerce returns average 25–30%, with fit and size driving roughly 70% of those returns. In outerwear and coats, that figure is often higher because the garment's relationship to the body is more complex than a simple size chart can capture.

Rendered Fits is built specifically for this problem. Shoppers upload a photo, tap "Try it on", and see a photorealistic image of themselves in the garment — in under 20 seconds. The app works from existing product imagery, so no re-shoots, no 3D assets, no developer required.

What merchants see

• Return rates fall by 20–30% on try-on-enabled products
• Conversion improves because shoppers buy with confidence
• Average order value rises because bracketing (ordering multiple sizes) drops
• Customer satisfaction improves because the purchase feels certain

How it works

Install Rendered Fits from the Shopify App Store in under 10 minutes. The "Try it on" button appears on product pages automatically. Configure which products display the button from the app dashboard. Start with hero products, expand based on data.

Which outerwear and coats brands use Rendered Fits

Early partners include Scabal (tailoring), Anglo Italian (heritage menswear), Wasted Paris (streetwear), Beaufort & Blake (outerwear), and the University of St Andrews Shop (institutional merch). Each brand chose Rendered Fits because the output quality matches their product-page standard.

Why fashion brands choose Rendered Fits · Compare alternatives

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