Google virtual try-on: what fashion merchants need to know

The short version

• What it is: a "try it on" button on apparel listings in Google Search, Google Shopping and Google Images. A shopper uploads a full-length photo and sees the garment on themselves, made by Google's own fashion image model.
• Where: 18 markets on Google's Merchant Center help page, including the US, UK, Canada, Australia, India and Japan.
• What: tops, bottoms, dresses and shoes. Lingerie, swimwear and accessories are not supported.
• Who: any merchant with a shopping feed who is eligible for free listings is opted in automatically. For a Shopify store, that usually means the Google & YouTube app is connected to Merchant Center.
• What you control: mainly your product images. You can opt out through Merchant Center support.
• What it does not do: recommend a size, use your size chart, or appear on your own product pages.

How it got here

Dates are from Google's own announcements. OpenAI added a similar try-on button to clothing listings in ChatGPT on 1 October 2026, so shoppers can now try clothes on before they ever reach a brand's website.

How your products become eligible

Google's Merchant Center help says: "Any merchant with a shopping feed and who is eligible to show free listings is automatically opted into this feature." There is no separate sign-up. For a Shopify store the usual route is:

1. Connect the Google & YouTube app to a Merchant Center account. Google says products available on your online store then sync automatically.
2. Be eligible for free listings in Merchant Center, with no policy issues on the products.
3. Sell a supported category (tops, bottoms, dresses, shoes) in a supported country.
4. Have images Google can use (next section).

Google's try-on pages do not mention Shopify by name. The link to the Google & YouTube app is our reading: it is how most Shopify stores get the feed that try-on depends on.

Image requirements

Google picks which listings get the button, and image quality is the main thing you control. Its guidance asks for:

• At least 512 by 512 pixels, ideally 1024 pixels or more.
• The garment as the only item, fully visible, on a full-body, front-facing model with arms down.
• No hands, bags or accessories covering garment details; sleeves rolled down and hoods down.

An older Google page on apparel try-on also accepts one garment on a mannequin or laid flat. If your main image is a cropped detail shot or a styled group, consider adding a clean full-length image to the feed.

How to opt out

Contact Google Customer Support from Merchant Center (Help, then Help center and support, then Contact us). Google says opting out does not affect other merchants selling the same product. Site owners without a Merchant Center account can ask for their images to be excluded through a separate opt-out form.

Most brands will want to stay in: the button sits on your listing and sends the shopper to your site.

Google try-on and try-on on your own store

The two do different jobs. Google's button can bring a shopper to your product page already interested; it cannot tell them which size to buy. The question that drives returns, and ordering two sizes, still has to be answered on your site.

A checklist for Shopify fashion brands

1. Check that the Google & YouTube app is connected and products are approved for free listings.
2. Search Google for a few of your own products on a phone and look for the try-on icon.
3. Review main images for tops, bottoms and dresses against Google's image guidance.
4. Make sure every product page answers the size question: a readable size chart, a fit note and the model's size.
5. Decide whether you want sizing and try-on on your own product pages too. See our virtual fitting room guide and what try-on apps cost.